"In 1988, MTV decided to open up a little black thing to white America called Yo MTV Raps," D said. The show turned out to be so popular that it "made everyone at MTV reevaulate the rest of their programming."
And then, he continued with a wide grin, "there was that white guy nobody likes to talk about anymore." With his song, "Ice, Ice, Baby," the artist known as Vanilla Ice (a.k.a. Rob Van Winkle) did for rap music what Elvis Presley had done for rock and roll thirty years earlier - popularized it for a white audience. Only this time it was a little different. "When ["Ice, Ice, Baby"] came out, black people liked it until they found out he was white," D said. "And three years later, no one would admit to buying his record."
The Vanilla Ice memory lapse is hardly surprising, he added. The rap star seemed particularly amused by a recent example of selective listening, in which a cover of Time magazine announced that rap had finally achieved a mainstream audience. D asked: "Haven't they been listening to their kids?"